Website Design On-Boarding Questionnaire

Your name

Company Name

Your email

Your phone number

1. Are you open to changes in the brand guidelines in terms of colours, typography, and even logo design?

2. Are there any specific colour schemes you have in mind?

3. Are you open to changes in the brand guidelines in terms of colours, typography, and even logo design?

4. Do you have the original assets for the existing website (or planned website) that you can share? (ie; non-compressed original resolution images, copy, logos, etc)

5. Can you share 3 websites that are in the same or similar niche which you think have done a great job of their website design? (One that, if your site was to look similar to, you’d feel really great about)

6. Are there certain design elements which you’ve seen in the past which you strongly dislike? (ie; parallax backgrounds, animations, menu designs, etc)

7. Do you need a social media presence?
YesNo

8. Would consider a maintenance and security package for a monthly fee?
YesNo

9. Who are your 3 main competitors?

10. Share some background. What distinguishes you from your main competitors?

11. Do you have a list of your best business clients (past and present) whose logos you could share on your website?

12. What is your business’ value proposition? What makes you different from your competitors? Why would someone purchase your products over theirs?

13. What are the key features of your products or services? How do you solve customer problems better than your competitors?

14. Do you have other marketing efforts in place?
YesNo

14b. If so, what have you found to be effective in those campaigns in terms of targeting, copywriting, imagery or special offers?

15. Do you have an email list that you are marketing to?
YesNo

16. Do you have any analytics and tracking configured on your website?
YesNo

16b. If so, what specific tools are you using? Can you create contributor/guest access to these tools?

17. What is your ultimate business goal?

18. What specifically is your primary goal for your website?

19. Do you have a unique Foot In The Door (FITD) offer that you can offer potential customers that you can share? (ie; A guide, checklist, course, video tutorial, informational PDF, etc)

Your message (optional)